Episode 45. Her story: Behind the scenes at Hatch, from founder Ariane Goldman’s perspective

“I’m so thrilled with how beautiful our progress has come, but it has been painstaking and everything amazing in life is tough and you have to fight for it. It’s not handed to us. Building this brand and connecting with people has been really an uphill battle. There’s no other way to get here and we haven’t even really begun in my eyes. I’m ready for the challenge ahead.” Ariane Goldman, founder of Hatch, opens up about the decade she has poured into building the leading maternity (and beyond) brand. The mom-guilt, the challenges of building and managing an all woman team, the company evolution, saying goodbye to self-care as she knew it, fundraising as a woman and a mother…Alex and Ariane cover it all. Hatch today includes ready-to-wear, intimates, accessories and beauty, and three brick and mortar community spaces in New York and Los Angeles.

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Post Author
Alex Winkelman
Alex founded Hello My Tribe not because she was an expert on motherhood, but because she was a mom who desperately needed support and community. During those tough first months of motherhood, Alex spent day after day reading and learning about motherhood. She learned: 1. She wasn’t alone in her feelings about motherhood. 2. Everything we could have ever dreamt of existed for the baby, but there was a lack of resources for the woman/mother 3. There are many maternal health issues in our country that need attention and need to be addressed. Hello My Tribe was built upon these needs. Previous to launching Hello My Tribe in 2016, Alex was a professional and volunteer fundraiser, raising millions of dollars for non-profit organizations. Alex lives in Austin, TX with her son and two rescue dogs.