Meet the Mom Behind Bump Club

hello my tribe,

It was such a gift meeting Lindsay through one of our Tribe members, and our friendship immediately took off.

Lindsay is one talented woman. For nearly ten years, she worked in publishing, advertising, and marketing at Hearst Magazines, MTV Networks, The Tribune Company and Time Inc for brands including Good Housekeeping, Redbook, Sports Illustrated, The Chicago Tribune, and Nickelodeon.

Luckily, she channeled her expertise and passion into starting Bump Club and Beyond. BCB is an amazing network and resource for moms and moms-to-be. Launched in 2010 in Chicago, BCB now operates in 20 major cities across the country.

Based in Chicago, and the mother to daughters Jordyn (6) and Lila (3), and her golden retriever Cooper (11), how in the world does she do it all?!


What surprised you most about motherhood?

Lindsay: Honestly, how hard it is. It’s the BEST job out there, and the most rewarding. But no one prepares you for just how hard it is.

What has been the biggest struggle you have experienced with motherhood?

Lindsay: I am very type A and like to plan. There is no planning with being a mom. I can plan as much as I want, but it is a lot of making decisions on the fly. Also, everything is CONSTANTLY changing (which leads to it being hard to plan). For example, one day your kid is sleeping through the night and then the next day (for a week) they decide to wake up at 5am every morning and want to play.

What inspired you to start Bump Club and Beyond?

Lindsay: I had a few friends who were pregnant and they were constantly asking me about each other. I told them they had to connect and find some pregnant friends since at the time, I myself was not pregnant (I was preparing for a trip to Argentina!). I was shocked that there was nothing out there connecting expectant parents to each other. I knew I would want some level of camaraderie and support when I got pregnant, so I created the community that I would want to be a part of.

What has been a favorite milestone with Bump Club and Beyond?

Lindsay: Celebrating our 5th Birthday. It was so amazing so see how far we have come, but also to know how much further we had to go. On a personal note, being recognized and named Top Entrepreneur by Crain’s Chicago in 2014.

Your job requires you to travel A LOT, which obviously changes family dynamics. Who is your tribe made up of to support you not only being a successful mother, but a successful entrepreneur?

Lindsay: 1. My husband, I couldn’t do this without him.  2. Our incredible au pair who lives with us and who’s schedule revolves around mine. 3. My mom: she will come at a moment’s notice if I need her, even though she is out of town.  4. Our friends. We have built an INCREDIBLE group of friends here in Chicago. Being that my husband and I are not from here, having friends we can rely on (and who can rely on us) has been incredibly important. 5. The BCB Team: I could not do this without them. It truly does take a village.

What are your secrets to balancing your personal life, motherhood, and work?

Lindsay: Never being afraid to ask for HELP, having a lot of SUPPORT and being FLEXIBLE. Also, taking time for ME.  I don’t feel bad if I go work out or if I go get a manicure, sometimes you just need a moment alone to shut it off and that is OK. As women and moms we are wired to want to do it all, but if you even want a chance at that, you also have to take care of yourself.

Do you have any favorite products that help you live a more balanced life?

Lindsay: Truth be told, I am not the most organized, but I rely on my iCal and put everything in it–and sync it to every device so I have access to it at all times.

Do you have a nanny? How did you find her?

Lindsay: We use Cultural Care Au Pair. It has been an overall great experience and we have had three au pairs in the last 4.5 years.  Two of them extended and stayed with us for the full two years. My girls still talk to both of them and we count them all as a part of our family.  Having an au pair has been an amazing experience.

As a successful female entrepreneur, what are some ways that you want to teach your daughters about “girl power?”

Lindsay: I bring them to work with me—both to the office and to events. I want them to see that they can be whatever they want to be and do whatever they want to do. I also want them to see how important it is to be good to people and to help people. My favorite moment was when I walked into my daughter’s room and she was playing “Bump Club.”  She said to me, “Look, here are the chairs, the presentation and even some goodies (and pointed to her doll’s stroller).” It was then that I realized that what I do every day is not just for me and for my community, but for my kids and their generation too.

If you could give new moms one piece of advice, what would it be?

We say this all the time and Bump Club events and I will never stop saying it: Your best is good enough. Period. Don’t let anyone make you feel bad or that you are not doing things right. YOUR BEST, IS BEST.

Post Author
Alex Winkelman
Alex founded Hello My Tribe not because she was an expert on motherhood, but because she was a mom who desperately needed support and community. During those tough first months of motherhood, Alex spent day after day reading and learning about motherhood. She learned: 1. She wasn’t alone in her feelings about motherhood. 2. Everything we could have ever dreamt of existed for the baby, but there was a lack of resources for the woman/mother 3. There are many maternal health issues in our country that need attention and need to be addressed. Hello My Tribe was built upon these needs. Previous to launching Hello My Tribe in 2016, Alex was a professional and volunteer fundraiser, raising millions of dollars for non-profit organizations. Alex lives in Austin, TX with her son and two rescue dogs.