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Our Next Steps

Earlier this week, I shared the news with our instructors that our pilot studio will be closing on December 16th. Next came the hardest part – telling all of you, our members.

As Tribe’s founder and a fellow member, I am truly sorry and disappointed to be sharing this with you. This was an extremely hard decision to make, but understand that the vision and dream for Tribe is as alive as ever. I want to share a bit about this decision and how Tribe will exist moving forward. 

When Asher was born in 2014, I immediately felt the need for a community, one in living color, and one based on health and wellness. I envisioned a space where I could go to work, exercise, have lunch with a friend, get a massage, take a swim, grab a cup of coffee, all under one roof with Asher in tow – whether in my arms or in a loving, trusting childcare. I searched high and low and could not find what I needed.

I decided to launch a pilot program to learn more and to hear from other families about their needs and dreams. This pilot program was a tiny snippet of the big dream. As 600 unique moms came through our doors in 7 months, I quickly learned I was not alone in this desire for community, support, health, and wellness. Weekly, sometimes daily, I have heard heartfelt stories about HOW much Tribe was needed. There has been no shortage of tears, hugs, and appreciation. Thank you for being so open and honest with me.

We have used the last few months to gain experience, to learn about this industry, to grow relationships, to share our dream, and to get the best feedback. This has been an unbelievable experience and opportunity.

In that time, we’ve learned that our pilot studio is not sustainable. By having baby-friendly classes, we are limiting our audience, and by offering childcare, we are nearly doubling our expenses. Lastly, sharing a space, although we’ve done so with gratitude and love, has affected the experience that we want to offer. Also with a shared space, our schedule has been quite limited. Limited Audience + High Expenses + Limited Scheduled = Unsustainable. So, it’s time to go back to the drawing board because I am determined to make this dream a reality.

Tribe is not ending.

Tribe is not closing.

I need Tribe in my life, and I know that many of you do, too. Tribe will continue through our new blog, social media, member dinners, events, and pop up classes. And we will continue working on our big vision: to reinvent the “country club,” one that is built with community and wellness at its core, and from a woman’s perspective.

Despite some sadness about this decision, I remain focused on all of the good that has come out of this pilot program – most importantly the relationships and friendships that have formed. I am so incredibly thankful for you. And on a very personal level, the daily opportunity for self care that Tribe has provided me has brought so much peace to my journey as a mother. 

Thank you for being a big part of Tribe and helping us launch with a bang. This is only the beginning.

XOXO,
Alex

Alex has a love for branding, building partnerships, developing strategy, and creating community. At 21, Alex Founded Citizen Generation, a nonprofit dedicated to creating the habit of giving in new and young donors. After five years and raising over $4M for other nonprofits, Alex became a mother and decided to channel her talents into building programming and community for other moms. Alex founded Hello My Tribe in 2016 to bring community and wellness back to motherhood.

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